The outdoor shoe and apparel maker wants eco-friendliness to become its brand recall.
The Indian Hotels Company has got four brands to cater to different markets.
The good news is that India is hitting critical mass across product categories like mobile telephony, auto and consumer electronics, to name a few.
Young people have come to believe in these start-ups and their dream to change the world.
Religare's CMD talks about the deals for the Singh brothers of Ranbaxy and how clever structuring of deals, like on loss-making Bollywood film Rann, ensures there's no downside for the group.
The 2009 Brand Derby, threw up some interesting issues. A film, 3 Idiots, topped the chart.
Sylvie Ouziel speaks on some of the key issues companies are facing post-recession, the growth opportunities for businesses in emerging markets and how the business of consulting is changing.
Luxury in India may not have gone 'mass market' as in China, but it has taken some very firm strides.
The damage when the dust settled was calculated at $65 billion.
Airbus hasn't bagged orders from India in the last two years, but country head Kiran Rao is bullish on opportunities.
Car makers fear that when car prices go up and loans become expensive, running a car will also cost more. Thus a stimulus-pullback will act as the straw that broke the camel's back, says Bhupesh Bhandari.
It has become old fashioned to be attached to your business.
Unknown to the public eye, the Incredible India campaign bid has triggered a row of sorts.
The monsoon rains may have failed and crop output may be lower but, after a small blip, the rural markets are back on track.
Korn/Ferry is a global leader in executive search. For the quarter ended July 2009, its fee income fell over 40 per cent to $116 million from a year ago and the company reported a net loss of $14.3 million as against a profit of $15.3 million in the year-ago quarter. Its chief financial officer, Michael A Digregorio and managing director for India, Deepak Gupta, spoke to Bhupesh Bhandari and Amit Ranjan Rai on the emerging opportunities and challenges.
Globally, most headhunters are down 40-50 per cent in revenue. But India, it seems, is ahead of the curve.
Globally, Perfetti Van Melle ranks third in the confectionery sweepstakes after Mars and Cadbury. But in India, it leads the pack with a 25 per cent share of the Rs 3,000-crore (Rs 30 billion) per annum market
The brand actually fell between two stools -- the beer went to SABMiller and the whiskey to Mallya. Who should promote it?
Reasserting its emotional connect with consumers -- something that is at the core of its brand philosophy --, Bharti Airtel last week rolled out a new plan called Special 5 for all its 100 million mobile phone customers.
As he uses the Ranbaxy money to expand his other businesses, in India and abroad, this young scion is clear about one thing -- he's not going to fight battles he can't win.
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